Garrett Morris’ Downtown Blues & Comedy Club

BRANDING SERVICES PROVIDED
BRAND DEFINITION  •   BRAND POSITIONING  •  BRAND IDENTITY & DEVELOPMENT  •  LOGO & IDENTITY DESIGN  •  COMPANY NAMING  •  CREATIVE DEVELOPMENT & EXECUTION  •  MARKETING STRATEGY & POSITIONING  •  ADVERTISING ELEMENT DEVELOPMENT  •   MARKETING COLLATERAL DEVELOPMENT  •  BUSINESS COLLATERAL DEVELOPMENT    EMAIL MARKETING & COMMUNICATION  •  SOCIAL MEDIA MARKETING & COMMUNICATION  •  WEBSITE DESIGN & DEVELOPMENT  •  MEDIA RELATIONS STRATEGY & IMPLEMENTATION  •  BRANDED MERCHANDISE PROGRAM  •  MOBILE MARKETING STRATEGY & EXECUTION

DCC-B&CF-11X17.jpg

 

Garrett Morris’ Downtown Blues & Comedy Club is downtown Los Angeles’ only comedy club and is owned and operated by original Saturday Night Live cast member and co-star of CBS hit 2 Broke Girls Garrett Morris. The club hired The Remedy to assist it in relaunching its brand with a more professional, hip new look and also provide marketing and public relations assistance in conjunction with its relocation to a new, more spacious venue.

The Remedy started by suggesting a name change from its generic Downtown Comedy Club name to a brand more closely tied to its iconic owner, Garrett Morris, and the fact that the club also featured a blues element within each of its live shows. What resulted was Garrett Morris’ Downtown Blues & Comedy Club. With the new name selected, The Remedy then set its sight on refreshing the brand. In addition to providing a new stage design inside the venue, The Remedy developed a new set of primary and secondary logos for Garrett Morris’ Downtown Blues & Comedy Club and also completely redesigned and relaunched the comedy club’s website. Further, The Remedy designed a new line of merchandise and developed several new marketing initiatives for the club, including an e-marketing campaign and a mobile marketing effort. Finally, The Remedy developed a comprehensive media relations plan for the club and began an aggressive public relations campaign for the first time in the company’s history.

The results were remarkable. The club hosted the 1st Annual Blues & Comedy Festival during its opening weekend and played to sold out audiences during each performance. The festival culminated in a Grand Opening Gala on Saturday night, a red carpet event to celebrate the relaunch of the club’s repositioned identity that featured Hollywood veterans Luenell, Brett Butler, Jennifer Coolidge, Jonathan Kite, Justin Hires, Ron G., Vicki Barbolak, Leonard Robinson, and many more special guests (Coolidge and Kite made a special appearances in support of Morris, their co-star on 2 Broke Girls). Joining those talented comics were The Deacon Jones Blues Band and The Martin Guigui All Star Blues Band.
casedivide

Brand Development

THE REMEDY WORKED WITH THE CLUB’S OWNERSHIP TO REVISE THE BRAND OF THE COMPANY. ORIGINALLY KNOWN ONLY AS THE DOWNTOWN COMEDY CLUB, THE REMEDY SOUGHT TO MORE CLOSELY ALIGN THE COMPANY WITH ITS FOUNDER, GARRETT MORRIS, WHILE ALSO ALLUDING TO IN THE NEW NAME THE FACT THAT ALL OF THE SHOWS FEATURED BLUES PERFORMANCES FROM TALENTED MUSICIANS FROM ACROSS THE COUNTRY. ONCE THE REMEDY AND THE CLUB’S OWNERS SETTLED ON REVISED NAME, THE REMEDY SET OUT TO DEVELOP NEW, DYNAMIC PRIMARY AND SECONDARY LOGOS AND OTHER BRANDING MARKS SURE TO GIVE THE COMPANY A MORE PROFESSIONAL, PROMINENT BRAND TO ATTRACT LOCALS AND DOWNTOWN VISITORS ALIKE.

gmdbccl1
casedivide

Website Development

THE REMEDY DESIGNED AND PRODUCED A CUSTOM WEBSITE FOR GARRETT MORRIS’ DOWNTOWN BLUES & COMEDY CLUB THAT HELPED TO ESTABLISH THE BRAND WHILE ALSO PROMOTING ITS UPCOMING SHOWS, TICKET SALES, CONTESTS, AND OTHER NEWS FROM THE CLUB.

dccweb1
casedivide

Marketing Collateral

THE REMEDY DESIGNED A SET OF COLLECTIBLE POSTERS PROMOTING THE GRAND OPENING OF THE NEW VENUE. THE POSTERS WERE HAND-DRAWN IN THE STYLE OF THE CLASSIC JAZZFEST POSTERS DONE EVERY YEAR FOR THE ANNUAL NEW ORLEANS EVENT. WITH GARRETT MORRIS BEING FROM NEW ORLEANS, THE THEME OF THE COLLECTORS’ ITEMS FIT PERFECTLY WITH THE NEW VENUE AND THE GRAND OPENING EVENT.


casedivide

Branded Merchandise

THE REMEDY DEVELOPED AN ENTIRE LINE OF MERCHANDISE FOR GARRETT MORRIS’ DOWNTOWN BLUES & COMEDY CLUB, INCLUDING T-SHIRTS, HATS, AND OTHER APPAREL, ALONG WITH BEER GLASSES AND UNIQUE SOUVENIR GIFT ITEMS. MANY OF THE SHIRT DESIGNS FEATURED IRREVERENT HUMOR, WHICH WHAT THE FORMER SATURDAY NIGHT LIVE STAR MORRIS IS KNOWN FOR.

dccmerchb
casedivide

Environmental

THE REMEDY DEVELOPED A STAGE BACKDROP FOR THE NEW GARRETT MORRIS’ DOWNTOWN BLUES & COMEDY CLUB VENUE, ALONG WITH OTHER ENVIRONMENTAL AND SPACIAL GRAPHICS DESIGNED TO FURTHER ENHANCE THE NEW BRAND.

dccmedba
casedivide

Social Media

THE REMEDY ASSISTED GARRETT MORRIS’ DOWNTOWN BLUES & COMEDY CLUB WITH ITS SOCIAL MEDIA STRATEGY AND DEVELOPED ALL OF THE GRAPHICS THAT THE CLUB USED IN PROMOTING ITS EVENTS ON FACEBOOK, TWITTER, AND INSTAGRAM.


casedivide