Casino Network cashes in with new brand identity

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Casino Network Inc., a global distributor in reconditioned slot machines and casino gaming systems since 1995, recently sought to upgrade its overall brand into one that more closely aligned with the attributes of the company. Located in Dallas and nearly a decade old, Casino Network was looking to transition from young company new to the industry to a mature brand more representative of the heavy-hitting clients it serves.

As part of the repackaging of the Casino Network brand, The Remedy redesigned the company’s logo, color scheme, and website. The Remedy took Casino Network from the typical black and red color scheme that dominates the casino and casino gaming industries to a bold, fresh color scheme that included bright blue and orange. The color scheme and logo were also incorporated within the custom new website and shopping cart built by The Remedy.

In addition to the logo and website, The Remedy developed new business collateral for Casino Network, along with various marketing pieces, including a postcard and a trifold brochure.

“We wanted to develop a brand for Casino Network that allowed it to stand out among its peers,” said Stephen Evans, President of The Remedy. “Casino Network has made its mark by providing outstanding products and craftsmanship and unmatched customer service, and we wanted to develop a brand that not only spoke to the quality of their work, but also espoused a sense of trust, loyalty, honesty, and integrity. And I think we were able to accomplish that.”

Casino Network stocks a wide variety of equipment from all manufactures, including Aristocrat, Bally, IGT, Konami, Spielo, and WMS. The company’s ability to source equipment from casinos throughout the United States gives it the unique ability to provide what its customers need when they need it.

Some of Casino Network’s clients include Bally’s Harrahs, Grand Casinos, Hollywood Casino, Resorts Casino and Hotel, Isle of Capri Casino, Beau Rivage Casino, Diamondjacks, Boomtown Casino, Horseshoe Casino, IP Casino, Resort, and Spa, and more.