Branded items for merchandise and promotional purposes have become a cottage industry, and there are literally thousands of products to which a company can attach its brand. But, just like everything else, careful consideration must be made as to which products would best promote the message a company is trying to send. For instance, Alcoholics Anonymous would probably not want to distribute branded bottles of wine, and a company would probably not impress a group of Dallas Cowboys fans by providing them with burgundy t-shirts as promotional gifts (that’s the Washington Redskins color, obviously). In addition to the type of product, a company must also consider the branding elements placed on that item. Sometimes, simply a logo will suffice. But other times, a client will need specially-branded artwork to ensure that the correct message is communicated in the correct fashion. That’s where The Remedy comes in.

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