Packaging sells products. It can also discourage sales. Don’t believe me? Go to any grocery or retail store and look for a product for which you have not yet developed a brand loyalty. How do you choose from the many offerings in that category? Sure, sometimes we do our research. But oftentimes it’s the packaging that is one of the strongest components in the decision-making process. Shoppers are distracted. They’re in a hurry. Many times it’s less about making informed, rational decisions and instead more purely instinctive and reactive, buying by color, shape, or familiarity of location. Certain key aspects of packaging can trigger subconscious emotions before the conscious part of our brain can respond. This is where The Remedy can deliver you an advantage that allows your packaging to resonate and connect emotionally with potential customers, ultimately allowing you to sell more products.

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