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‘Moose’ Johnston ushers in newest Smiling Moose Deli restaurant


With its grand opening just days away, The Remedy has been busy helping Smiling Moose Deli get the word out about Denton’s newest dining alternative. The Remedy worked with Smiling Moose management to devise a marketing and advertising calendar around the grand opening, which also included a media relations and social media blitz.

The Remedy saturated the market, hitting as many mediums as possible. The effort included traditional print advertising, digital advertising, grassroots marketing, electronic marketing, mobile marketing, and media relations strategies. The following is the press release crafted by The Remedy and sent to local media:


Daryl “Moose” Johnson set to open second Smiling Moose Deli location May 3 in Denton
New restaurant brings fresh new dining alternative, live music to Denton

DENTON, TX – Super Bowl champion and Dallas Cowboys legend Daryl “Moose” Johnston announced Friday, May 3 as the Grand Opening of North Texas’ second Smiling Moose Deli location, this one located at 501 W. Hickory St. (corner of W. Hickory St. and Carroll Blvd.) in Denton, centrally located between the University of North Texas campus and downtown Denton.

Smiling Moose Deli is unique restaurant concept that offers a great selection of hot and cold sandwiches, healthy wraps, custom chopped salads, savory soups, fresh-baked cookies and pastries, and breakfast all day, all with a local neighborhood deli feel. The deli provides superior food and unprecedented customer service, both staples of the Smiling Moose experience.

“I am so excited about bringing Smiling Moose Deli to Denton,” said Johnston, who also opened a Smiling Moose Deli location in UT-Arlington’s College Park District last fall. “I think Denton is going to fall in love with it. The quality of our food is second-to-none and the atmosphere and menu selection will be appealing to students from UNT and TWU, as well as professionals from the downtown area and families looking for a quick, healthy option for breakfast, lunch, or dinner.”

Smiling Moose Deli serves customers full, hearty portions, using the freshest ingredients prepared daily. All menu items are homemade and handcrafted to the highest standards of excellence. It takes a bit more time, but customers will certainly notice the difference.

Smiling Moose Deli is a Colorado-based chain with more than 20 locations throughout the country. While the restaurants offer a fun, relaxing environment for fast-paced diners and their families, the newest location will add a truly Denton twist with live music on the spacious patio.

“This is Denton, and the live music scene is so much a part of the culture around here, we just had to incorporate that with the Smiling Moose concept,” said Jennifer Frank, a partner in the Smiling Moose Deli franchises in Denton and Arlington. “We are the only Smiling Moose location that offers live music, but it’s just another example of the corporate entity understanding the local market and allowing us to do whatever it takes to best serve our customers.”

Smiling Moose Deli will celebrate its Grand Opening in Denton on Friday, May 3, and throughout the weekend with daily specials that will compliment its diverse menu. Some of the signature favorites include the Mighty Mo, an award-winning cheeseburger grinder, the not-just-for-vegetarians Green Thumb, and the Hippie Chick, a tasty combination of hummus, avocado, and cilantro layered with crunchy cucumbers, lettuce, tomatoes, and cheddar cheese with a few red onions.

In addition to the Grand Opening specials, every week Smiling Moose Deli features FREE COOKIE WEDNESDAY where customers receive a free cookie of their choice with the purchase of a large sandwich, salad, or wrap. And every Friday is NO MEAT, NO WHEAT FRIDAY where all vegetarian and gluten-free sandwiches are $1 off.

If eating at the restaurant is not an option, Smiling Moose Deli also offers an extensive catering menu that takes the stress out of large gatherings, corporate events, tailgate parties, graduation ceremonies, and any other get-togethers. Additionally, Smiling Moose’s gluten-free menu has received rave reviews and offers another healthy choice for customers.

For more information about Smiling Moose Deli and its Grand Opening celebration, including specific special and events that will occur each day, visit our website at or reach us on Facebook at

Smiling Moose Deli serves up the fresh quality and flavor of a deli with a wry smile. Smiling Moose doesn’t take itself too seriously, but we’re absolutely serious about offering innovative hand-crafted sandwiches, homemade soups, fresh-baked cookies and more. Smiling Moose isn’t a secret, but for everyone who finds us it’s a welcome discovery. Stop by today and enjoy our delicious, deli-style food…served fresh with a side of fun!

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